Where
STAGE 2
When
Friday 27th
11:00 - 12:00
What
So you want to become an
art director?
Ron Ashtiani presents lessons learned from his 25-year-long career crafting compelling art and art direction for games and movies. He gives a view into the role of the art director and shares methods to define and develop a unique visual style, understands market positioning, gathers strong references, and builds a vision to drive and manage a team. Ron explores high-level concepts behind art directing, important terminology, and the role of the art director in developing and communicating a style.
The talk is based on Ron’s newly released book The Art of Direction, published by Design Studio Press.
RON ASHTIANI
Over the last 25 years, Ron Ashtiani has worked as an artist, art director and creative leader on 3 Marvel movies and over 30 video games.
He has contributed to art books for Marvel, published two “Art of Atomhawk” books and recently released his own book on visual development for games and film called “The art of direction”
Ron has been involved in the running of several businesses over the last 20 years and in 2009 formed visual design company, Atomhawk, which he built up from a team of 4 into an international brand with studios in the UK and Canada. He then went on to Co-found Creative services agency, Big Thursday in 2021. Ron has been listed in both the UK top 100 people in video games and also in the top 100 in digital media.
What attracted you to KIND OF ART?
“I am always keen to help grow the next generation of talent and especially in my field as an art director. After 25 years in the industry, I think it is important to share the knowledge gained.”